People ask when the range will grow. The honest answer is that a short list is the product, not a stage on the way to a long one.
Every blend has one job
Ten blends means each one can be specific: a morning oil, a wind-down, a mist for warm weather. The moment a blend tries to do three things, it does none of them well, and the label gets vague to cover for it.
Small batches need a small list
We blend in runs small enough that someone here handles every batch. That only works if there aren't forty of them. Keeping the range short is how we keep the standard where it is.
If something new comes, something goes
We test new ideas constantly. Almost none ship. When one does, it usually replaces a blend rather than joining it, because ten is a shelf you can actually understand.